Bloomingdale’s Public Relations:

Contact: Jamie Frankel,, 212-705-3911


Kid Swimmers to Model Spring Fashions at Bloomingdale’s in Support of Asphalt Green’s  Life-Changing Free Programs

-- Fashion show will raise funds for nonprofit’s FIT KIDS FIT CITY campaign, which brings sports and fitness to 30,000 New York City kids --

(New York, N.Y.) – On May 14, kids ages 6-13 from Asphalt Green’s swim programs AGUA and Waterproofing will model spring fashions at Asphalt Green’s first Bloomingdale’s Charity Fashion Show.

Proceeds will support the nonprofit organization’s FIT KIDS FIT CITY campaign, which will transform the lives of 30,000 New York City kids this year through free community programs, including the nationally-recognized learn-to-swim program, Waterproofing. Bloomingdale’s has been a supporter of Waterproofing since 2012.

WHEN: Wednesday, May 14, 2014 at 6:00 PM

WHERE: Bloomingdale’s – (59th Street and Lexington Avenue)

1000 Third Avenue

bKids on the 8th Floor

Asphalt Green swim caps designed and illustrated by Darcy Miller and produced by TYR will be unveiled during the event and sold exclusively at the 59th street Bloomingdale’s. The kid models are members of Asphalt Green’s AGUA swim team and Waterproofing participants from the River East Elementary School in East Harlem.

Since 1993, Waterproofing has provided water safety training and encouraged a lifetime fitness habit by teaching more than 30,000 New York City children how to swim – for free! This year, Asphalt Green is teaching more than 2,200 kids from 39 schools across the City, at five different pools—including pools at the organization’s Battery Park City and Upper East Side campuses.

About Asphalt Green

Asphalt Green is a nonprofit organization dedicated to assisting individuals of all ages and backgrounds achieve health through a lifetime of sports and fitness. Community service is at the core of the organization’s origin and the heart of its mission. A city-wide institution, Asphalt Green has two first class campuses: a beautiful 5½-acre Upper East Side campus and a 52,000 square foot state-of-the-art facility in Battery Park City. Asphalt Green will help more than 33,000 public school children be fit this year through free programs in schoolyards, gymnasiums, and pools across New York City. 

About Bloomingdale’s

Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc. It was founded in 1872 and currently operates 37 Bloomingdale’s stores and 13 Bloomingdale’s, The Outlet Stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Georgia, Florida, New Hampshire, California, and Texas. In addition, Bloomingdale's has an international presence with a location in Dubai. Be sure to follow @bloomingdales on social media, become a Loyallist, and for more information, or to shop any time, visit