Maggy Siegel, Executive Director

As Executive Director of Asphalt Green, Maggy Siegel oversees a $30 million operating budget and close to 550 employees across two campuses. Under her supervision, Asphalt Green serves over one million people annually through programs all over New York City. Previously, Maggy was the President and COO of Dylan’s Candy Bar. She has also held a variety of senior management roles at international luxury brands including CEO of Judith Leiber, Vice President of Fine Jewelry and Watches for Chanel, Vice President of International for Coach, and President of Tiffany & Co.’s Watch Division.

Maggy holds a B.A. in music from Indiana University and an MBA from the Kelley School of Business at Indiana University. 


Marcus Farny, Chief Operating Officer

As Chief Operating Officer of Asphalt Green, Marcus Farny manages and directs all business practices and operations including finance, operations, facilities, security, and information technology. Marcus has been an integral part of many award-winning management teams and has worked closely with national and international technology companies including Microsoft, Apple, Amazon, Google, AT&T, Verizon, Time Warner Cable/Comcast, and TomTom. Prior to joining Asphalt Green, he served as the COO of TransMedia Corporation, a private technology company, for 12 years.
Marcus has a B.A. in performance from Berklee College of Music, is a veteran triathlete, and certified USA Cycling coach. A longtime member and sponsored athlete of the Asphalt Green Triathlon Club, he has completed two Ironman and multiple half-Ironman races. 


Sarah Bennett, Chief Marketing Officer

Sarah Bennett is Chief Marketing Officer at Asphalt Green. She comes to Asphalt Green with 15 years of marketing experience and a lifetime of participation in sports. Most recently, Sarah was Chief Marketing Officer at Spruce & Bond, a retail beauty startup. Previously, she was Marketing Director at Equinox, where she oversaw marketing efforts and programs for Equinox clubs across 11 markets. She has also held senior marketing and business roles at Movado Watch Company, Vogue, and W Magazine.

Sarah hails from Brookline, Massachusetts, and has a BA in political science from Bates College and a MBA from Columbia University. In high school, she played Junior Olympic volleyball, lacrosse, and equestrian sports. These days, she is an avid skier and group fitness enthusiast.