Maggy Siegel, Executive Director
As Executive Director of Asphalt Green, Maggy Siegel oversees a $30 million operating budget and close to 550 employees across two campuses. Under her supervision, Asphalt Green serves over one million people annually through programs all over New York City. Previously, Maggy was the President and COO of Dylan’s Candy Bar. She has also held a variety of senior management roles at international luxury brands including CEO of Judith Leiber, Vice President of Fine Jewelry and Watches for Chanel, Vice President of International for Coach, and President of Tiffany & Co.’s Watch Division.
Maggy holds a B.A. in music from Indiana University and an MBA from the Kelley School of Business at Indiana University.
Marcus Farny, Chief Operating Officer
Sarah Bennett, Chief Marketing Officer
Sarah Bennett is Chief Marketing Officer at Asphalt Green. She comes to Asphalt Green with 15 years of marketing experience and a lifetime of participation in sports. Most recently, Sarah was Chief Marketing Officer at Spruce & Bond, a retail beauty startup. Previously, she was Marketing Director at Equinox, where she oversaw marketing efforts and programs for Equinox clubs across 11 markets. She has also held senior marketing and business roles at Movado Watch Company, Vogue, and W Magazine.
Sarah hails from Brookline, Massachusetts, and has a BA in political science from Bates College and a MBA from Columbia University. In high school, she played Junior Olympic volleyball, lacrosse, and equestrian sports. These days, she is an avid skier and group fitness enthusiast.